Tuesday, January 26th, 2010
Consumer Confidence Perks Up in January
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Consumer confidence rose higher-than-expected to 55.9 versus 53.6 in December and a consensus of 53.5 from analysts.
Consumer Confidence rose for a third consecutive month, due primary to an improvement in present-day conditions, according to the Conference Board. However, the organization cautioned that consumers’ short-term outlook does not suggest any significant pickup in activity in the coming months as the pessimists continue to outnumber the optimists.
According to the report:
Consumers’ assessment of present-day conditions was, on the whole, more positive than last month. Those stating business conditions are “good” increased to 9.0 percent from 7.5 percent, however, those stating business conditions are “bad” increased to 46.1 percent from 45.7 percent. Consumers’ assessment of the labor market improved moderately. Those claiming jobs are “hard to get” declined to 47.4 percent from 48.1 percent, while those claiming jobs are “plentiful” increased to 4.3 percent from 3.1 percent.
Consumers’ short-term outlook, while overall more positive, was somewhat mixed. The percentage of consumers expecting an improvement in business conditions over the next six months decreased to 20.9 percent from 21.2 percent, while those anticipating conditions will worsen increased to 12.7 percent from 11.8 percent. Regarding the outlook for the labor market, those expecting fewer jobs decreased to 18.9 percent from 20.6 percent. However, those expecting more jobs to become available in the months ahead declined to 15.5 percent from 16.4 percent. The proportion of consumers anticipating a decrease in their incomes declined to 16.2 percent from 18.4 percent.
The Consumer Confidence Survey® is based on a representative sample of 5,000 U.S. households. The monthly survey is conducted for The Conference Board by TNS. TNS is the world’s largest custom research company. The cutoff date for January’s preliminary results was January 19th.
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-- Written by David Breen
